Celerity
Creating a visual brand language and a distinct proposition for launch across print, digital, social, PR and events.
We were asked to create a clear proposition and visual identity that would allow Celerity to re-launch and then establish itself in the UK and US.
We worked closely with the marketing team at Celerity to develop a structured visual language that positioned the business as specialised in the strategic use of data and technology to drive results.
Creative Ownership
JTHN was the retained creative agency for Celerity, so once we had created the brand we worked to deliver and manage it across all channels. Initially our focus was to design and build a dynamic website that served its clients globally.
The successful launch of the website allowed us to deploy the brand, creating internal initiatives for buy-in, plus all external activity such as events, social media, brochures and bid support.
